STORY

WorkTech helps HR leaders that use and buy HR technology and HR tech providers to understand each other. We do that through advisory services focused on tech strategy and by developing research-based reports and content. WorkTech is 100% focused on HR, HR technology, and the trends shaping them. 

George LaRocque, founder of WorkTech has more than 25 years in the HCM industry. A former practitioner in talent acquisition, talent management, and HR, he turned technology vendor executive for some of the market’s largest brands. Now he’s an HCM market analyst and advisor focused on users and developers of HR technology. He was the publisher and founder of HRWins research and reports on workforce trends and related innovation in tech. He was instrumental in launching the UNLEASH media business and site during 2020. He helps employers understand the trends that are impacting their workforce today and in the future. He helps HR service providers and technology vendors with a unique perspective on HR customers and the changing workforce.

We balance a passion for the promise of the future of work with pragmatism earned in the field. Having gained perspective leading HR, leading top HR tech brands, and as a leading market analyst, it’s exciting and rewarding to help employers see new possibilities, help HR tech startups see a new path, and guide established tech market leaders toward a new strategy.
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