There’s a growing list of core HCM tech targeting the middle-market. It’s made up of firms like Natural HR and international players targeting market. While a $326K round of funding sounds like an Angel or Seed round, Natural HR has been at it for 10 years and boasts customers in 89 countries.
Just in time to be added to the list for the HRWins UK Middle Market HCM Landscape Report later this month.
A Birmingham–based firm responsible for developing cloud based HR software has secured a £250,000 investment from leading venture capital firm Midven, using equity finance from the Midlands Engine Investment Fund (MEIF).Midven has already invested £235,000 into Natural HR through its Early Advantage Fund since December 2015, seeding the company alongside several private investors. The software solutions company has continued to assert its presence in the emerging cloud-based HR software market, allowing Midven to invest a further £250,000 from the MEIF.The firm has delivered solid year-on-year growth. This new investment will create ten new jobs at Natural HR over the next three years and will also be used for the development of additional product lines.