We do a lot of HR buyer research. I also talk to a lot of HR technology vendors. As I talk to these vendors I hear a lot of the assumptions...
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Just Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy Your Product
Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and...
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#hrwins Trend Report: Kelly Services and oDesk Partnership A Sign of Things To Come?
Last week, I looked at the Fortune 100 workforce growing from 30% to 50% contingent as an #hrwins Trend that could shake up #hr...
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#hrwins Trend Report: As The Workforce Shifts To Contingent, HR Tech Vendors May Lead The Way
There’s a shift happening in the workplace. Recent reports from Staffing Industry Analysts (SIA) and MBA Partners predict that...
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Content Selling Arrives in B2B HR Technology
I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and...
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