by glarocque | #hrwins Trend Report, Branding, CRM, Marketing, Recruitment Marketing, Talent Acquisition, Talent Sourcing, Uncategorized
The “recruiting is marketing and recruiting is sales” analogy has been made for decades. While this has always been true from a process perspective enterprise level recruiting teams have been slow to adopt technology to support the marketing aspect in...
by glarocque | #hrwins Trend Report, Enterprise 2.0, For Tech Vendors, HR Tech, Human Capital, SMB
There is a place where HR feels more like the business of getting work done and less like the compliance police. That place is in companies with between 100 and 5000 employees. The larger shops in what we call the Small to Medium Size Business (SMB) segment. In...
by glarocque | #hrwins, #hrwins Companies To Watch, Enterprise, Enterprise 2.0, HCM, HR, Middle Market, Payroll, SMB, Talent Management
In late 2012, Ceridian made a bold move. The company announced that it would stop selling its existing HCM and payroll technology and moving 100 percent to the cloud via its newly acquired Dayforce HCM product. This is the kind of strategic move that is clearly the...
by glarocque | #hrwins, #hrwins Companies To Watch, #hrwins Trend Report, Enterprise, Middle Market, SMB
The results of the 2014 #hrwins program are in. The next installment of the first ever complete look at truly innovative HR Technology products across all categories. The 2014 program spanned more than 12 months, and consisted of comprehensive HR Technology research...
by glarocque | Branding, content marketing, Content Selling, demand generation, Differentation, For Tech Vendors, Inbound Marketing, Marketing, marketing strategy, Sales
Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and better (lower) blended cost-per-lead than traditional means. I see the metrics with every customer I work with, every...
