Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and...
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Content Selling Arrives in B2B HR Technology
I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and...
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Lead and Demand Generation For HR Technology
It’s the time of year where the rubber hits the road when it comes to your business plan. Budget and planning time. Marketing and Sales...
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#hrwins AGAIN
It’s that time of year. After taking briefings with HUNDREDS of HR Technology vendors representing products across the entire HR process...
READ MOREOne of These Things Is Not Like The Others, But They All Look The Same
As I went through the #hrwins process this year, looking at more than 120 HR Tech Vendors, the lack of differentiation within and even across...
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