Malaysia-based BrioHR announced a USD $1.3 million Seed round of VC for its HR and payroll platform focused on Southeast Asia.
The nuances of employment law, payroll taxes, and compliance make local intelligence a selling point for HR systems. These intricacies can vary not just by country, but even down to a local level. The realities of employment for even the smallest of businesses, as exacerbated by COVID, is that even the smallest of businesses can have full, temporary, or contract employees located anywhere. This isn’t an initial show stopper for HR startups, but any desire to grow with customers will broaden the geographic focus quickly.