Israel-based Centrical, formerly Biz-Effective Ltd., raised $13 million for its gamified apps that focus on micro-learning and performance management. This is a crowded HR tech category where the trends are leaning more toward putting learning and performance into the flow of work via an employee experience layer. Will gamification and the results it promises buck that trend? Seems like an uphill battle for a startup at this stage.

Source: Work Gamification Startup Centrical Raises $13 Million – CTech