Insights For Tech Vendors
Platform or point solution? It's a dilemma shared by both those using HR technology and those creating it. For HR technology customers, the wrong decision can mean a terrible user experience, limited adoption, and myriad of issues related to that downstream in the...
The word engagement brings more questions to mind than answers. Especially to anyone that has technology as a foundational aspect of their position. We throw the word around in the market as though there's a uniform definition. There isn't. Is it: Engagement...
The initial B2B sales conversation has changed. You implemented some fantastic content marketing. Your boutique agency is showing you incredible engagement metrics. You're capturing fantastic insight on what they tell you are "marketing qualified leads" (MQLs). But,...
There is a place where HR feels more like the business of getting work done and less like the compliance police. That place is in companies with between 100 and 5000 employees. The larger shops in what we call the Small to Medium Size Business (SMB) segment. In...
People don't buy the way they used to. They don't have to. They don't have to sign up to a vendors process to learn about a product. This is especially true in B2B HR technology. Today the buyer completes 70% of their process before they contact a vendor. They...
We do a lot of HR buyer research. I also talk to a lot of HR technology vendors. As I talk to these vendors I hear a lot of the assumptions about HR that *might* have been true 20 years ago, but become less and less true everyday now. If you've been around the vendor...
How Tech Vendors Work With Us
The work we do with vendors varies based on the size and stage of your business. Engagements range from free annual or semi-annual briefings that inform the HRWins lists of innovators and the insights we provide employers, to on-going low touch advisory relationships, content sponsorships, or more strategic advisory/consulting engagements. We work both on a project and retainer basis. All of our work is informed by our research and experience as a practitioner and HR tech vendor executive.
Content & Advisory
- HRWins Lists
- Semi or Annual Briefings
- HRWins eBooks
- HRWins Infographs
- Guest on HR MarketWatch Podcast
- HRWins Reports
- HRWins eBooks
- HRwins Infographs
- HRMarketWatch Podcast
- HRWins Webinars
- HR Roundtable Discussions
- On-site video Interviews
- Product marketing
- Market landscape
- Sales and Marketing Team Market Education
- Analyst & Influencer Strategy and Relations
- Content/Thought Leadership Strategy
- Project and Retainer based
- Keynote and Individual Presentations
- Panel Moderator or Participant
- Event MC
- Board Meetings
- Internal Team Presentations