Employer Branding

Employer Branding & Marketing

Candidates are customers. That’s the mantra in recruitment marketing. Provide an experience on par with what you give you give your customers, and create relationships that attract the best and then engage them, giving your recruiters a chance to convert them into applicants. Constant innovation has this space humming with a flow of new technologies and approaches. We’ll do our best to help you keep up with it.

EMPLOYER BRANDING & MARKETING

PODCAST: The Next Step For AI in Recruiting

Most of what we’ve seen in AI and automation for recruiting is narrowly focused on one application of this tech: chatbots and messaging. The initial candidate engagement and preliminary screening that looks very binary – more like programmed logic trees. Do you have...

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PODCAST: Leveraging AI for Candidate Selection

  My work has me spending some time on two topics that cross all of the categories in HR and HR technology – those topics are diversity and inclusion and automation (including AI, ML, and workflow, and more). These topics are unusually hot in recruiting tech...

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2018 Global HR Tech VC Look-back

Q4 kept up the break neck pace for 2018 global HR tech VC, and while it didn't surpass Q3 it came close, propelling to nearly four times the dollars invested in 2017. Nearly $1.2 billion was invested in HR technology startups globally in Q4, bringing the total for...

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Are Recruiting Leaders Marketers?

HRWins Principal Analyst and Founder George LaRocque looks at one of the biggest challenges facing recruiting leaders globally today: the widening capability and skills they have in recruitment marketing and technology. Join George as he explores this topic and...

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LinkedIn Explodes Into the Recruiting ATS Market

There has been some well-deserved excitement surrounding LinkedIn's new applicant tracking system (ATS) TalentHub, announced at this year's Talent Connect event. Supported by dramatic music and full pyrotechnics, Sarah-Beth Anders the Product Marketing Lead for Talent...

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Q3 2018 HR Tech Venture Capital Review

Q3 surpassed all expectations for global HR technology venture capital investment, itself exceeding all of the VC we tracked in 2017 and bringing the year-to-date (YTD) 2018 dollar volume to nearly triple what was invested last year. With nearly $1.2 Billion USD...

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