Emplify, an employee engagement measurement and analytics company raised another $15 million. The company has now raised $25.5 million since its founding in 2016.

If Emplify follows suit with other VC-backed startups in this category, they’ll soon feel pressure to move into performance management in order to tie their engagement metrics more directly to business performance, and downward price pressure on survey alone tools.

Source: Edison Partners Leads $15 Million Follow-On Growth Investment in Emplify | Markets Insider