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Datapeople, formerly TapRecruit, announced an additional $3 million of capital raised, bringing its total raised to $8 million. Datapeople provides job description and recruiter email optimization focusing on equity and inclusion, leveraging language analytics and NLP. They are then providing recruiting and recruiting operation analytics to prove performance.

Aptitude Research’s upcoming Talent Acquisition Index Report found that diversity, equity, and inclusion is “playing an increasing role in recruiting tech decisions with 30% having a dedicated budget for D&I.” Job ad optimization is an area that gets ongoing attention.

$5 billion was invested globally in HR technology during 2020, of which talent acquisition saw $939 million. Get the full 2020 report for free, here.

Source: Datapeople’s Next Chapter: Comprehensive Recruiting Analytics to Make Hiring More Efficient and Fair

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