InfluenceHR Guest Post: Why Your Customers – Not Your Product or Marketing – Will Make You Stand Out to HCM Buyers

In my conversations with one of our InfluenceHR sponsors, Influitive, their CEO, Mark Organ and VP of Marketing, Jim Williams, have proven to be passionate not just about their Advocacy Marketing Platform and approach, but about it’s natural fit for anyone...

InfluenceHR and Our Social Media Policy

  Over the course of one day, InfluenceHR will share marketing secrets with CEOs, CMOs, and customer-facing executives who market and sell to the HR buyer.   Some executives are comfortable with social media, blogging, and tweeting. Some aren’t. One thing is certain:...

For Some HR Tech Vendors #hrtechconf Is Already A Measurable Success

Gone are the days where trade show results can only be measured in hindsight.  Social Media and other Marketing & Sales technologies have changed all of that. If your idea of pre-show #hrtechconf marketing is flooding email and twitter with “come meet us at ...

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