by glarocque | Featured, For Tech Vendors, Marketing, marketing strategy
Of all of the conversations I have with HR technology vendors, one of the most frequently recurring is about how and why they might want to work with HR technology market analysts, influencers, and advisors. Whether the conversation is with a startup or an established...
by glarocque | #hrwins Trend Report, For Tech Vendors, Recruitment Marketing, Talent Acquisition, Talent Management
Talemetry and HealthcareSource Partnership Reflects Trends Identified In Recent #HRWINS Employer Research The timing of the announcement that HealthcareSource is integrating its talent acquisition and talent management platform with Talemetry’s recruitment...
by glarocque | Enterprise, Enterprise 2.0, For Tech Vendors, HR Tech, influencehr, Middle Market, SMB, Vendor Selection
I was recently joined on the InfluenceHR stage by my partners in the HR Federation, Madeline Laurano, Trish McFarlane, and Ben Eubanks. The four of us come together as the HR Federation to collaborate as independent HR tech market analysts. While we still offer our...
by glarocque | Branding, For Tech Vendors, HR Tech, influencehr, Marketing, marketing strategy
In two months the big show for HR technology practitioners and vendors takes place in Las Vegas. The annual HR Technology Conference and Exposition™. It’s the big show. The industry’s main event. For a few days, the global HR technology community converges...
by glarocque | b2b, content marketing, Content Selling, For Tech Vendors, Sales
The writing is on the wall. Everywhere I go. Conversion rates are slipping. Buying behavior is changing. The content marketing is working, but the sales people can’t turn the leads into opportunities. HR technology sales teams are trying to have the...
by glarocque | Enterprise, For Tech Vendors, HR Tech, Middle Market, SMB, Startups, user adoption
Developing a successful technology product is hard. One of the most difficult things along the way is balancing the pull from new, and possibly bigger customers, to extend your product in ways that distract you from your original brand promise to early customers. I...
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