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Blind, the anonymous professional network, announced a $37 million Series C round of venture capital to move its platform toward career advice and recruiting. This brings its total raised to $61.8 million.

Blind gives users an anonymous network, which presents like a message board, to communicate about their workplace. Co-founder and GM Kyum Kim told TechCrunch that usage spiked during COVID and the work from home surge, especially with employees of tech firms. Kim is hoping to harness what’s communicated by employees anonymously to offer aggregate insights to employers. Blind is also looking to offer employers hiring connections to users who express intent to leave, bringing Blind into recruiting. Today, the company has a free and extremely rudimentary job board – basically a collaborative Airtable to post jobs manually.

There’s an obvious analog to Glassdoor, where anonymous reviews and ratings feed an employer-brand perception and then a tie to a job board. While employers scramble to manage their brand on Glassdoor and most take it very seriously, there is definitely some resentment in the market toward the way they monetize the site. As you read that “Blind is building what it calls “Talent by Blind,” a platform for capturing this hiring intentionality and selling it to recruiters.” You can’t help but wonder if that play might cause resentment with Blind’s anonymous users. It’s a tightrope walk they’ll have to manage.

One thing is for sure, this one will be fun to watch.

$2.7 billion was invested globally in work tech during 2021 Q1 alone. Get WorkTech’s free report and analysis here.

Source: Blind raises $37M to double down on workplace gossip and career advice | TechCrunch

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