Tag Archives: marketing

It’s Time To Talk About Candidate Engagement

  I’m bullish on recruitment marketing. I called the category last year. The 2013 #HRWINS and 2014 #HRWINS were chock full of recruitment marketing vendors. I believe that recruiting, sourcing, talent attraction, and talent acquisition are all analogous in deep ways to B2C and B2B marketing concepts. The current crop of recruitment marketing vendors have […]

HR Tech Trend Brief: Recruitment Marketing Becomes A Category

The “recruiting is marketing and recruiting is sales” analogy has been made for decades.  While this has always been true from a process perspective enterprise level recruiting teams have been slow to adopt technology to support the marketing aspect in comparison to B2B marketing. The focus in recruiting and talent acquisition has been more on […]

HR Tech Vendor Execs Did An Amazing Thing Last Year, and I’d Like To Thank Them

In 2013, InfluenceHR, the first and only marketing symposium focused on HR Technology and Service Providers was created.  We packed it full of actionable insight and marketing secrets to help you find and engage the HR buyer.  Then you, the top executives and marketing leaders within those providers did an incredible thing.  You gave it momentum. […]

Just Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy Your Product

Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and better (lower) blended cost-per-lead than traditional means. I see the metrics with every customer I work with, every Marketing Exec that I talk to at InfluenceHR, and with every vendor that gives me a briefing. Before Marketing […]

Content Selling Arrives in B2B HR Technology

I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and Enterprise segments.  In every one of those successes we believed that marketing and sales needed to be looked at as one thing.  More like a continuum and less like two processes.  In today’s […]

Lead and Demand Generation For HR Technology

It’s the time of year where the rubber hits the road when it comes to your business plan.  Budget and planning time.  Marketing and Sales planning isn’t just about an expense budget.  It’s about planning what it will take to hit your revenue goals.  At some point the conversation inevitably leads to lead/demand generation. Demand […]

Sponsors Throw Down B2B and HCM Knowledge at InfluenceHR NY

InfluenceHR NY is happening on Monday. In addition to The Starr Conspiracy and Influitive, we have some innovative sponsors bringing expertise to the event, including DoubleDutch, Human Resource Executive Magazine®, and ReTargeter. Today’s organizations need perspectives from all kinds of companies — ones that know the marketing and ones that know the buyer. Oh, and if […]

InfluenceHR NYC and our Social Media Policy

  Over the course of one day, InfluenceHR will share marketing secrets with CEOs, CMOs, and customer-facing executives who market and sell to the HR buyer. Some executives are comfortable with social media, blogging, and tweeting. Some aren’t. One thing is certain: Social media is here. We can’t stop it. We wouldn’t even try, anyway. […]

InfluenceHR Guest Post: Why Your Customers – Not Your Product or Marketing – Will Make You Stand Out to HCM Buyers

In my conversations with one of our InfluenceHR sponsors, Influitive, their CEO, Mark Organ and VP of Marketing, Jim Williams, have proven to be passionate not just about their Advocacy Marketing Platform and approach, but about it’s natural fit for anyone selling to the HCM Buyer.  Buyer research that I’ve done supports this.  Psychographic data […]

HR Buyers Tell HR Tech Marketers How It Is

As HR Technology vendors convene on Las Vegas at the 2013 HR Technology® Conference & Expo, they’re focused on one thing:  standing out and differentiating themselves to the HR Buyers. Buyers Do people think of themselves as HR “buyers”?  Does the CHRO at the Fortune 500 firm think, “I’m the top HR Buyer in this joint.  […]