Tag Archives: human resources

#hrwins Trend Report: The Resume Continues To Evolve, But Doesn’t Seem To Be Dying

An increasing number of vendors are gunning for the “death of the resume”. This isn’t anything new.  When recruiting and HR moved to the web in the 90s many predicted the end of the resume as resume parsing services and technology started to turn the resume into fielded data in searchable databases.  As the web […]

#hrwins Trend Report: As The Workforce Shifts To Contingent, HR Tech Vendors May Lead The Way

There’s a shift happening in the workplace.  Recent reports from Staffing Industry Analysts (SIA) and MBA Partners predict that 50% of the Fortune 500 workforce will be contingent by 2020.  SIA further reports that today 30% of the Fortune 100, and 18% of the total workforce, is already contingent. We’re used to seasonal labor, shop […]

Content Selling Arrives in B2B HR Technology

I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and Enterprise segments.  In every one of those successes we believed that marketing and sales needed to be looked at as one thing.  More like a continuum and less like two processes.  In today’s […]

#hrwins Trend Report: The Next Enterprise HR Tech Success Story Could Emerge From The SMB

Last year we were pleasantly surprised at the growth HR Technology firms were experiencing in the Small to Medium Sized Business (SMB) segment.  (Read more here)  Over the last year that growth has continued.  We’re seeing SMB-focused HR Tech solutions across nearly all segments in the HR Tech maket   As we noted last year, […]

Lead and Demand Generation For HR Technology

It’s the time of year where the rubber hits the road when it comes to your business plan.  Budget and planning time.  Marketing and Sales planning isn’t just about an expense budget.  It’s about planning what it will take to hit your revenue goals.  At some point the conversation inevitably leads to lead/demand generation. Demand […]

Sponsors Throw Down B2B and HCM Knowledge at InfluenceHR NY

InfluenceHR NY is happening on Monday. In addition to The Starr Conspiracy and Influitive, we have some innovative sponsors bringing expertise to the event, including DoubleDutch, Human Resource Executive Magazine®, and ReTargeter. Today’s organizations need perspectives from all kinds of companies — ones that know the marketing and ones that know the buyer. Oh, and if […]

InfluenceHR NYC and our Social Media Policy

  Over the course of one day, InfluenceHR will share marketing secrets with CEOs, CMOs, and customer-facing executives who market and sell to the HR buyer. Some executives are comfortable with social media, blogging, and tweeting. Some aren’t. One thing is certain: Social media is here. We can’t stop it. We wouldn’t even try, anyway. […]

InfluenceHR Guest Post: Why Your Customers – Not Your Product or Marketing – Will Make You Stand Out to HCM Buyers

In my conversations with one of our InfluenceHR sponsors, Influitive, their CEO, Mark Organ and VP of Marketing, Jim Williams, have proven to be passionate not just about their Advocacy Marketing Platform and approach, but about it’s natural fit for anyone selling to the HCM Buyer.  Buyer research that I’ve done supports this.  Psychographic data […]

#hrwins Trend Report: Employee Engagement is Ripe for Innovation and New HR Tech Vendors Answer The Call

Employee Engagement is a lightning rod for debate in HR and HR Technology circles.  Engagement in the workplace has been studied for decades.   You’ve probably seen the most commonly quoted statistics: 70% of the US workforce doesn’t like their job 40% of the global workforce is disengaged Groups with high levels of engagement are reported […]

#hrwins Trend Report: Employee-Centric HR Software Might Be The Future of HR

  Consumerization of B2B software is shaping up to be one of the most disruptive trends in the HR Technology marketplace.  This trend presents itself in the HR Tech world as “employee centric” software.  From my view, this isn’t about just putting HR in the hands of the employee – that sounds like self-service to […]