Tag Archives: hr tech

HR Tech Trend Brief: Recruitment Marketing Becomes A Category

The “recruiting is marketing and recruiting is sales” analogy has been made for decades.  While this has always been true from a process perspective enterprise level recruiting teams have been slow to adopt technology to support the marketing aspect in comparison to B2B marketing. The focus in recruiting and talent acquisition has been more on […]

HR Tech Trend Brief: Big Implications For HR As HR Tech Better Serves the SMB

There is a place where HR feels more like the business of getting work done and less like the compliance police.  That place is in companies with between 100 and 5000 employees.  The larger shops in what we call the Small to Medium Size Business (SMB) segment.  In this part of the SMB, HR’s existence is […]

HR Tech Vendor Execs Did An Amazing Thing Last Year, and I’d Like To Thank Them

In 2013, InfluenceHR, the first and only marketing symposium focused on HR Technology and Service Providers was created.  We packed it full of actionable insight and marketing secrets to help you find and engage the HR buyer.  Then you, the top executives and marketing leaders within those providers did an incredible thing.  You gave it momentum. […]

#hrwins Vendor Brief: Ceridian Reaps Benefits of Its Dayforce HCM Acquisition With A True HCM Platform In The Cloud

In late 2012, Ceridian made a bold move. The company announced that it would stop selling its existing HCM and payroll technology and moving 100 percent to the cloud via its newly acquired Dayforce HCM product. This is the kind of strategic move that is clearly the best thing for your customer and your business […]

2014 #hrwins HR Companies To Watch

The results of the 2014 #hrwins program are in.   The next installment of the first ever complete look at truly innovative HR Technology products across all categories. The 2014 program spanned more than 12 months, and consisted of comprehensive HR Technology research and briefings where more than 150 vendors were evaluated on their solution’s […]

Just Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy Your Product

Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and better (lower) blended cost-per-lead than traditional means. I see the metrics with every customer I work with, every Marketing Exec that I talk to at InfluenceHR, and with every vendor that gives me a briefing. Before Marketing […]

#hrwins Trend Report: Recruiter Of The Future?

The Fortune 500 workforce is on track, by the year 2020, to be 50% contingent (temporary and contract workers, independent consultants, etc.).  The impact this shift will have in HR and management will be more than subtle in many environments.  One of the functions most obviously  impacted will be Recruiting. The stage is set:  HR […]

#hrwins Trend Report: Redefining Engagement, Starting With Business Outcomes and HR Analytics That Really Matter

Employee Engagement is a lightning rod for debate in HR and HR Technology circles.  It’s no wonder.  For decades firms have been measuring workforce engagement.  They’ve spent billions of dollars on myriad of products, consulting services and technologies that span the range of career path-ing, incentives, wellness, performance, learning, training, HR/People Practices, surveys and assessments, […]

#hrwins Trend Report: HR Technology, It’s Not Just for HR Any More

A few of the trends we recently looked at in the #hrwins should start you wondering who the buyer of HR Technology will be in the not-too-distant future. HR Tech’s continued growth in the SMB.   Until recently, other than payroll, we just haven’t seen the traction in the heart of SMB segment that we’ve seen […]