From The Blog

Platform or Point Solution?

Platform or point solution? It’s a dilemma shared by both those using HR technology and those creating it. For HR technology customers, the wrong decision can mean a terrible user experience, limited adoption, and myriad of issues related to that downstream in the business. For an HR technology vendor, the decision can make or break […]

Going Beyond the Employee Engagement Survey

  Traditional employee engagement measurement is broken. Measuring employee engagement via an annual survey is teeming with inefficiency. After understanding that your workforce is not engaged and identifying the issues that drove the low scores, most go on to work on the disparate HR processes to fix them in silos with any combination of people, process, and technology. Only to wrap […]

What is Engagement?

  The word engagement brings more questions to mind than answers. Especially to anyone that has technology as a foundational aspect of their position. We throw the word around in the market as though there’s a uniform definition. There isn’t. Is it: Engagement marketing? Content engagement? Social engagement? Sales engagement? Candidate engagement? Customer engagement? Product […]

It’s Time To Talk About Candidate Engagement

  I’m bullish on recruitment marketing. I called the category last year. The 2013 #HRWINS and 2014 #HRWINS were chock full of recruitment marketing vendors. I believe that recruiting, sourcing, talent attraction, and talent acquisition are all analogous in deep ways to B2C and B2B marketing concepts. The current crop of recruitment marketing vendors have […]

Clicking Through Your E-Book Doesn’t Mean They Want A Demo

The initial B2B sales conversation has changed. You implemented some fantastic content marketing. Your boutique agency is showing you incredible engagement metrics. You’re capturing fantastic insight on what they tell you are “marketing qualified leads” (MQLs). But, there’s a problem. You’re not getting to demo any faster. Your forecast isn’t getting bigger in proportion to your MQLs. […]