Great marketing happens when fresh ideas collide with effective processes. Yep, I said processes. No one knows this better than our InfluenceHR New York keynote speaker Mike Volpe, Chief Marketing Officer for HubSpot.
When we were trying to come up with a keynote that would take actionable insight to the next level, Mike was naturally our go-to guy. He’s going to tell us how marketing isn’t just the wrapping paper for your products — it’s the core of every business decision you need to make.
For example, HubSpot puts marketing capabilities in the palm of your hand, making it easy for you as a user to get your message out to an audience in a world of constantly shifting tactics. That means anyone, from the startup entrepreneur to the experienced enterprise CMO, could take advantage of HubSpot.
A business model like that doesn’t just benefit from great marketing — it is great marketing.
Mike is bringing his expertise in lead generation and branding strategy to InfluenceHR. That means he’ll be diving into how inbound marketing tactics, like blogging, SEO, video marketing, and social media, come together to create a marketing crescendo like you’ve never seen before. Today’s buyers have a lot of power, and Mike’s session, “Inbound Marketing: A Love Story,” will change attendees’ views of marketing and their method to generating more revenue through a lovable approach to engaging more customers.
If you’re looking for more information, check out the press release here . We’ve got a lot of other great speakers lined up, and attendees will get the same great insights from all of them.
InfluenceHR is gearing up for a great show on Oct. 28, but you have to register soon. The Early Bird discount expires Aug. 31, so sign up now. This is one day you don’t want to miss.