#hrwins: Update – Salesforce invests in SmartRecruiters

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Smartrecruiters announced today that Salesforce, through its Salesforce Ventures fund, has invested an undisclosed amount.  The announcement was 2 paragraphs deep in a new customer announcement. An undisclosed amount and less than top billing suggest it wasn’t a large amount. Especially when you consider that both Smartrecruiters and Salesforce haven’t been shy in releasing figures before.

The announcement comes on the heels of a recent Salesforce announcement suggesting a strong push to focus in the HR technology and HCM market with a new product focused on employee engagement. Salesforce also recently participated in a $110 million venture round for FinancialForce, an ERP and HCM platform developed on the Salesforce Force platform.

While the Smartrecruiters announcement isn’t big news, it does reflect another touchpoint on a growing list for Salesforce in the HR technology market. Salesforce has been toying with the HCM market for four years. You can see a chronicle of what I’ve written about the Salesforce moves in the HCM market here.

Rumors circulated earlier today about a possible takeover bid by Oracle being under review by Salesforce. Given Oracle’s position in HCM, this would seemingly remove the momentum from any Salesforce move into this market.

 

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