HR Tech Trend Brief: Recruitment Marketing Becomes A Category

The “recruiting is marketing and recruiting is sales” analogy has been made for decades.  While this has always been true from a process perspective enterprise level recruiting teams have been slow to adopt technology to support the marketing aspect in comparison to B2B marketing.

The focus in recruiting and talent acquisition has been more on process management and implementing myriad of point solutions.  In comparison, the analogous B2B marketing space has moved from basic marketing automation to platforms driving collaboration in marketing, content marketing, engagement, and  advocacy to name a few.

At this year’s 2014 HR Technology® Conference & Exposition we started to see this category emerge via existing and new technology innovators. 

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