Insights For Tech Vendors
I was recently joined on the InfluenceHR stage by my partners in the HR Federation, Madeline Laurano, Trish McFarlane, and Ben Eubanks. The four of us come together as the HR Federation to collaborate as independent HR tech market analysts. While we still offer our...
In two months the big show for HR technology practitioners and vendors takes place in Las Vegas. The annual HR Technology Conference and Exposition™. It's the big show. The industry's main event. For a few days, the global HR technology community converges in...
The writing is on the wall. Everywhere I go. Conversion rates are slipping. Buying behavior is changing. The content marketing is working, but the sales people can't turn the leads into opportunities. HR technology sales teams are trying to have the conversations that...
Developing a successful technology product is hard. One of the most difficult things along the way is balancing the pull from new, and possibly bigger customers, to extend your product in ways that distract you from your original brand promise to early customers. I...
Salesforce.com has been toying with the HR technology market for four years via acquisitions, partnerships, and substantial investments (the most recent being the HUGE round for FinancialForce in April 2015). In 2011 I called Salesforce the possible dark horse for...
How Tech Vendors Work With Us
The work we do with vendors varies based on the size and stage of your business. Engagements range from free annual or semi-annual briefings that inform the HRWins lists of innovators and the insights we provide employers, to on-going low touch advisory relationships, content sponsorships, or more strategic advisory/consulting engagements. We work both on a project and retainer basis. All of our work is informed by our research and experience as a practitioner and HR tech vendor executive.
Content & Advisory
- HRWins Lists
- Semi or Annual Briefings
- HRWins eBooks
- HRWins Infographs
- Guest on HR MarketWatch Podcast
- HRWins Reports
- HRWins eBooks
- HRwins Infographs
- HRMarketWatch Podcast
- HRWins Webinars
- HR Roundtable Discussions
- On-site video Interviews
- Product marketing
- Market landscape
- Sales and Marketing Team Market Education
- Analyst & Influencer Strategy and Relations
- Content/Thought Leadership Strategy
- Project and Retainer based
- Keynote and Individual Presentations
- Panel Moderator or Participant
- Event MC
- Board Meetings
- Internal Team Presentations