Archive | Uncategorized

HR Tech Trend Brief: Recruitment Marketing Becomes A Category

The “recruiting is marketing and recruiting is sales” analogy has been made for decades.  While this has always been true from a process perspective enterprise level recruiting teams have been slow to adopt technology to support the marketing aspect in comparison to B2B marketing. The focus in recruiting and talent acquisition has been more on […]

HR Tech Vendor Execs Did An Amazing Thing Last Year, and I’d Like To Thank Them

In 2013, InfluenceHR, the first and only marketing symposium focused on HR Technology and Service Providers was created.  We packed it full of actionable insight and marketing secrets to help you find and engage the HR buyer.  Then you, the top executives and marketing leaders within those providers did an incredible thing.  You gave it momentum. […]

#hrwins Trend Report: Recruiter Of The Future?

The Fortune 500 workforce is on track, by the year 2020, to be 50% contingent (temporary and contract workers, independent consultants, etc.).  The impact this shift will have in HR and management will be more than subtle in many environments.  One of the functions most obviously  impacted will be Recruiting. The stage is set:  HR […]

#hrwins Trend Report: Redefining Engagement, Starting With Business Outcomes and HR Analytics That Really Matter

Employee Engagement is a lightning rod for debate in HR and HR Technology circles.  It’s no wonder.  For decades firms have been measuring workforce engagement.  They’ve spent billions of dollars on myriad of products, consulting services and technologies that span the range of career path-ing, incentives, wellness, performance, learning, training, HR/People Practices, surveys and assessments, […]

#hrwins Trend Report: HR Technology, It’s Not Just for HR Any More

A few of the trends we recently looked at in the #hrwins should start you wondering who the buyer of HR Technology will be in the not-too-distant future. HR Tech’s continued growth in the SMB.   Until recently, other than payroll, we just haven’t seen the traction in the heart of SMB segment that we’ve seen […]

#hrwins Trend Report: Kelly Services and oDesk Partnership A Sign of Things To Come?

  Last week, I looked at the Fortune 100 workforce growing from 30% to 50% contingent as an #hrwins Trend that could shake up #hr and #hrtech more than just a little. This week Kelly Services and oDesk have announced a partnership where Kelly will make oDesk freelancers available to their  Recruitment Process Outsourcing (RPO) […]

#hrwins Trend Report: The Resume Continues To Evolve, But Doesn’t Seem To Be Dying

An increasing number of vendors are gunning for the “death of the resume”. This isn’t anything new.  When recruiting and HR moved to the web in the 90s many predicted the end of the resume as resume parsing services and technology started to turn the resume into fielded data in searchable databases.  As the web […]

#hrwins Trend Report: As The Workforce Shifts To Contingent, HR Tech Vendors May Lead The Way

There’s a shift happening in the workplace.  Recent reports from Staffing Industry Analysts (SIA) and MBA Partners predict that 50% of the Fortune 500 workforce will be contingent by 2020.  SIA further reports that today 30% of the Fortune 100, and 18% of the total workforce, is already contingent. We’re used to seasonal labor, shop […]

Content Selling Arrives in B2B HR Technology

I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and Enterprise segments.  In every one of those successes we believed that marketing and sales needed to be looked at as one thing.  More like a continuum and less like two processes.  In today’s […]