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Archive | trade shows

HRTech Is A Must Attend Event For Anyone In The HR Technology Marketplace

Don’t miss the 2013 HR Technology® Conference & Expo this October 7-9 at The Mandalay Bay in Las Vegas.  If you’re in HR and use technology, or even if technology is your biggest HR headache, you need to be there.  If you’re an HR Technology vendor, I can’t imagine not being present. If you know about […]

#hrwins Trend Report: HR Tech Innovators Target Middle Sized Businesses

One of the most interesting trends to unveil itself through this year’s #hrwins process has been the number of HR Technology companies that are now getting real traction for their solutions at companies with under 5,000 employees – or what is traditionally called the Small and Medium Business segment (SMB).  For the sake of this […]

For Some HR Tech Vendors #hrtechconf Is Already A Measurable Success

Gone are the days where trade show results can only be measured in hindsight.  Social Media and other Marketing & Sales technologies have changed all of that. If your idea of pre-show #hrtechconf marketing is flooding email and twitter with “come meet us at  Booth #XXX to see the new, win a new, get a […]

So, You Want To Be The New HCM Tech Market Leader?

If I were to summarize the feedback from HCM Tech Vendors that didn’t show up in the comments from last week’s post (basically private email and Twitter Direct Messages), it would go something like, “Sure, we understand that there is an opportunity to PUSH on sales and marketing  and differentiate while Taleo and Successfactors stare […]

HR Tech – Great Show – Great Noise

HR Tech is over.  Most of us have traveled back to our homes and offices.  Like every other consultant/analyst/blogger attending the show, I bring you my HR Tech debrief.  Mine is written from the Vendor Marketing/Sales/Messaging perspective.  You’re not going to get product analysis here… HR Tech lived up to it’s reputation as the premier […]

For HR Vendors: Differentiation Still A Struggle

HR Tech starts Monday.  Safe travels and good luck!   Quick post today… Hey, I need to squeeze some time in with the kids, and be ready for the show, too! So, I’ve been drilling down into the content that we’ve indexed around the show.  We’ve basically indexed all of the social media that could […]

HR Vendors Failing at Social Media

Five days (3 business days) until HR Tech kicks off.  You’re mailing it in at this point, right? For a group that makes their money convincing everyone that social media is fixing everything from recruiting to employee communications, they sure aren’t taking their own medicine. If you’ve been following along, you know that I’ve been […]

Guess Who’s Buzzing About HRTech?

Six days (4 business days) until HR Tech kicks off.  Ready yet?  On auto-pilot? I’m indexing all of the buzz about HRTech.  Literally.  ALL OF THE BUZZ on the internet about HRTech.  I’ve been doing it since the end of August. The technology infrastructure we put in place allows me to look at all of […]

Update: If Work Management is the Next Hot Trend, There Might Be A New Sheriff In Town

Seven days (5 business days) until HR Tech kicks off.  How did that happen? Since I originally posted this, two interesting things have happened.  The morning after I published Workday blogged that they intend to release an app built on salesforce.com’s platform.  (see the blog post here)  The bulk of the post is about their […]

Just in time for HRTech – Sales & Marketing Hot Sauce – Put that @*it on EVERYTHING

Fourteen days (nine business days) until HR Tech kicks off. Almost every vendor I meet throughout the year asks me to tell them which shows they should go to.  They generally want to know which trade shows generate the most leads, have the more relevant buyers in attendance, and deliver the best ROI on their […]