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Archive | Recruitment Marketing

It’s Time To Talk About Candidate Engagement

  I’m bullish on recruitment marketing. I called the category last year. The 2013 #HRWINS and 2014 #HRWINS were chock full of recruitment marketing vendors. I believe that recruiting, sourcing, talent attraction, and talent acquisition are all analogous in deep ways to B2C and B2B marketing concepts. The current crop of recruitment marketing vendors have […]

HR Tech Trend Brief: Recruitment Marketing Becomes A Category

The “recruiting is marketing and recruiting is sales” analogy has been made for decades.  While this has always been true from a process perspective enterprise level recruiting teams have been slow to adopt technology to support the marketing aspect in comparison to B2B marketing. The focus in recruiting and talent acquisition has been more on […]