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Archive | influencehr

Sponsors Throw Down B2B and HCM Knowledge at InfluenceHR NY

InfluenceHR NY is happening on Monday. In addition to The Starr Conspiracy and Influitive, we have some innovative sponsors bringing expertise to the event, including DoubleDutch, Human Resource Executive Magazine®, and ReTargeter. Today’s organizations need perspectives from all kinds of companies — ones that know the marketing and ones that know the buyer. Oh, and if […]

InfluenceHR NYC and our Social Media Policy

  Over the course of one day, InfluenceHR will share marketing secrets with CEOs, CMOs, and customer-facing executives who market and sell to the HR buyer. Some executives are comfortable with social media, blogging, and tweeting. Some aren’t. One thing is certain: Social media is here. We can’t stop it. We wouldn’t even try, anyway. […]

InfluenceHR Guest Post: Why Your Customers – Not Your Product or Marketing – Will Make You Stand Out to HCM Buyers

In my conversations with one of our InfluenceHR sponsors, Influitive, their CEO, Mark Organ and VP of Marketing, Jim Williams, have proven to be passionate not just about their Advocacy Marketing Platform and approach, but about it’s natural fit for anyone selling to the HCM Buyer.  Buyer research that I’ve done supports this.  Psychographic data […]

#hrwins Trend Report: Employee Engagement is Ripe for Innovation and New HR Tech Vendors Answer The Call

Employee Engagement is a lightning rod for debate in HR and HR Technology circles.  Engagement in the workplace has been studied for decades.   You’ve probably seen the most commonly quoted statistics: 70% of the US workforce doesn’t like their job 40% of the global workforce is disengaged Groups with high levels of engagement are reported […]

HR Buyers Tell HR Tech Marketers How It Is

As HR Technology vendors convene on Las Vegas at the 2013 HR Technology® Conference & Expo, they’re focused on one thing:  standing out and differentiating themselves to the HR Buyers. Buyers Do people think of themselves as HR “buyers”?  Does the CHRO at the Fortune 500 firm think, “I’m the top HR Buyer in this joint.  […]

#hrwins Trend Report: Are The New HR Technology Leaders Emerging At This Year’s HRTech?

As those of us focused on HR Tech get ready to descend on Las Vegas for the 2013 HR Technology® Conference & Expo, I give you the first #hrwins Trend Report for 2013.  Appropriately, this is my take on the current state of the HR Technology industry and innovation happening here. It’s an exciting time for […]

Can HR Tech Vendors Bring Brand and Demand Efforts Together? Steve Smith Will Discuss How at InfluenceHR

There are two reasons why Steve Smith, Partner at The Starr Conspiracy, is going to talk about content marketing at InfluenceHR in New York City on October 28: 1) Because after the inaugural InfluenceHR in San Francisco many of you asked to hear more about content marketing. What’s working, what to avoid, and what, if […]

InfluenceHR NY Sessions Take Agile Marketing to a New Level

One of my favorite things to share is when we’ve got new additions to our agenda. InfluenceHR New York is bringing actionable insight from today’s leading companies and bringing it front and center. Take a look at, JUST SOME OF, the panelists and speakers who are going to share the expertise they bring to work […]

Mike Volpe Is a Keynote Speaker Ready to Take On New York

Great marketing happens when fresh ideas collide with effective processes. Yep, I said processes. No one knows this better than our InfluenceHR New York keynote speaker Mike Volpe, Chief Marketing Officer for HubSpot. When we were trying to come up with a keynote that would take actionable insight to the next level, Mike was naturally […]

Don’t Miss Your Chance: InfluenceHR Early Bird Discount Ends Aug. 31

InfluenceHR New York is going to be an amazing marketing event that would make Madison Avenue proud. We have game-changing speakers, with actionable insight from companies transforming marketing every day, including Influitive, The Starr Conspiracy, HireVue, Symbolist, and Modern Survey. But if you haven’t signed up, you need to soon: The Early Bird discount expires […]