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Archive | influencehr

Traditional HR Tech Analysts Are Being Disrupted

I was recently joined on the InfluenceHR stage by my partners in the HR Federation, Madeline Laurano, Trish McFarlane, and Ben Eubanks. The four of us come together as the HR Federation to collaborate as independent HR tech market analysts. While we still offer our insights and services independently, this allows us to bring more depth of […]

INFOGRAPHIC: Can Startups Compete At HR Tech?

In two months the big show for HR technology practitioners and vendors takes place in Las Vegas. The annual HR Technology Conference and Exposition™. It’s the big show. The industry’s main event. For a few days, the global HR technology community converges in one city. As an HR tech vendor, it’s the place not to […]

HR Tech Vendor Execs Did An Amazing Thing Last Year, and I’d Like To Thank Them

In 2013, InfluenceHR, the first and only marketing symposium focused on HR Technology and Service Providers was created.  We packed it full of actionable insight and marketing secrets to help you find and engage the HR buyer.  Then you, the top executives and marketing leaders within those providers did an incredible thing.  You gave it momentum. […]

Just Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy Your Product

Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and better (lower) blended cost-per-lead than traditional means. I see the metrics with every customer I work with, every Marketing Exec that I talk to at InfluenceHR, and with every vendor that gives me a briefing. Before Marketing […]

#hrwins Trend Report: Kelly Services and oDesk Partnership A Sign of Things To Come?

  Last week, I looked at the Fortune 100 workforce growing from 30% to 50% contingent as an #hrwins Trend that could shake up #hr and #hrtech more than just a little. This week Kelly Services and oDesk have announced a partnership where Kelly will make oDesk freelancers available to their  Recruitment Process Outsourcing (RPO) […]

#hrwins Trend Report: As The Workforce Shifts To Contingent, HR Tech Vendors May Lead The Way

There’s a shift happening in the workplace.  Recent reports from Staffing Industry Analysts (SIA) and MBA Partners predict that 50% of the Fortune 500 workforce will be contingent by 2020.  SIA further reports that today 30% of the Fortune 100, and 18% of the total workforce, is already contingent. We’re used to seasonal labor, shop […]

Content Selling Arrives in B2B HR Technology

I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and Enterprise segments.  In every one of those successes we believed that marketing and sales needed to be looked at as one thing.  More like a continuum and less like two processes.  In today’s […]

Lead and Demand Generation For HR Technology

It’s the time of year where the rubber hits the road when it comes to your business plan.  Budget and planning time.  Marketing and Sales planning isn’t just about an expense budget.  It’s about planning what it will take to hit your revenue goals.  At some point the conversation inevitably leads to lead/demand generation. Demand […]