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Archive | Differentation

Just Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy Your Product

Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and better (lower) blended cost-per-lead than traditional means. I see the metrics with every customer I work with, every Marketing Exec that I talk to at InfluenceHR, and with every vendor that gives me a briefing. Before Marketing […]

InfluenceHR Guest Post: Why Your Customers – Not Your Product or Marketing – Will Make You Stand Out to HCM Buyers

In my conversations with one of our InfluenceHR sponsors, Influitive, their CEO, Mark Organ and VP of Marketing, Jim Williams, have proven to be passionate not just about their Advocacy Marketing Platform and approach, but about it’s natural fit for anyone selling to the HCM Buyer.  Buyer research that I’ve done supports this.  Psychographic data […]

HR Buyers Tell HR Tech Marketers How It Is

As HR Technology vendors convene on Las Vegas at the 2013 HR Technology® Conference & Expo, they’re focused on one thing:  standing out and differentiating themselves to the HR Buyers. Buyers Do people think of themselves as HR “buyers”?  Does the CHRO at the Fortune 500 firm think, “I’m the top HR Buyer in this joint.  […]

Can HR Tech Vendors Bring Brand and Demand Efforts Together? Steve Smith Will Discuss How at InfluenceHR

There are two reasons why Steve Smith, Partner at The Starr Conspiracy, is going to talk about content marketing at InfluenceHR in New York City on October 28: 1) Because after the inaugural InfluenceHR in San Francisco many of you asked to hear more about content marketing. What’s working, what to avoid, and what, if […]

Mike Volpe Is a Keynote Speaker Ready to Take On New York

Great marketing happens when fresh ideas collide with effective processes. Yep, I said processes. No one knows this better than our InfluenceHR New York keynote speaker Mike Volpe, Chief Marketing Officer for HubSpot. When we were trying to come up with a keynote that would take actionable insight to the next level, Mike was naturally […]

Don’t Miss Your Chance: InfluenceHR Early Bird Discount Ends Aug. 31

InfluenceHR New York is going to be an amazing marketing event that would make Madison Avenue proud. We have game-changing speakers, with actionable insight from companies transforming marketing every day, including Influitive, The Starr Conspiracy, HireVue, Symbolist, and Modern Survey. But if you haven’t signed up, you need to soon: The Early Bird discount expires […]

InfluenceHR New York: One Day to Transform Your Marketing Strategy

InfluenceHR is taking on New York. With the success of our event in May, we wanted to continue the conversation. InfluenceHR New York is going to be about getting into the grit. Marketing requires a collision between street smarts and business savvy, and what better place to dive into transformational strategies than the birthplace of […]

ReTargeter and InfluenceHR Are Pushing Companies to Find the Right Audience

Companies have never had more opportunities to target the right audience than today. Marketing doesn’t have to be a shotgun approach, hoping your message hits someone who will listen. Instead, you can target with laser focus to market to the right people. That’s what ReTargeter helps people do. I’m happy to say that ReTargeter, a […]