In 2013, InfluenceHR, the first and only marketing symposium focused on HR Technology and Service Providers was created. We packed it full of actionable insight and marketing secrets to help you find and engage the HR buyer. Then you, the top executives and marketing leaders within those providers did an incredible thing. You gave it momentum. […]
Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and better (lower) blended cost-per-lead than traditional means. I see the metrics with every customer I work with, every Marketing Exec that I talk to at InfluenceHR, and with every vendor that gives me a briefing. Before Marketing […]
I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and Enterprise segments. In every one of those successes we believed that marketing and sales needed to be looked at as one thing. More like a continuum and less like two processes. In today’s […]
It’s the time of year where the rubber hits the road when it comes to your business plan. Budget and planning time. Marketing and Sales planning isn’t just about an expense budget. It’s about planning what it will take to hit your revenue goals. At some point the conversation inevitably leads to lead/demand generation. Demand […]
The day carries on at #InfluenceHR in NYC! Laurie Ruettimann recaps how the first part of the day has gone!
InfluenceHR NY is happening on Monday. In addition to The Starr Conspiracy and Influitive, we have some innovative sponsors bringing expertise to the event, including DoubleDutch, Human Resource Executive Magazine®, and ReTargeter. Today’s organizations need perspectives from all kinds of companies — ones that know the marketing and ones that know the buyer. Oh, and if […]
In my conversations with one of our InfluenceHR sponsors, Influitive, their CEO, Mark Organ and VP of Marketing, Jim Williams, have proven to be passionate not just about their Advocacy Marketing Platform and approach, but about it’s natural fit for anyone selling to the HCM Buyer. Buyer research that I’ve done supports this. Psychographic data […]
There are two reasons why Steve Smith, Partner at The Starr Conspiracy, is going to talk about content marketing at InfluenceHR in New York City on October 28: 1) Because after the inaugural InfluenceHR in San Francisco many of you asked to hear more about content marketing. What’s working, what to avoid, and what, if […]