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HR Tech Trend Brief: Recruitment Marketing Becomes A Category

The “recruiting is marketing and recruiting is sales” analogy has been made for decades.  While this has always been true from a process perspective enterprise level recruiting teams have been slow to adopt technology to support the marketing aspect in comparison to B2B marketing. The focus in recruiting and talent acquisition has been more on […]

2014 #hrwins HR Companies To Watch

The results of the 2014 #hrwins program are in.   The next installment of the first ever complete look at truly innovative HR Technology products across all categories. The 2014 program spanned more than 12 months, and consisted of comprehensive HR Technology research and briefings where more than 150 vendors were evaluated on their solution’s […]

Salesforce Makes Social Relevant for The Enterprise

Salesforce led the B2B tech market – the entire B2B tech market – to the “Social Enterprise”. As they drove innovation and traction throughout the Enterprise and SMB with Chatter and integration to social products and platforms, this had a direct effect on the HCM marketplace. Both with competitive innovation by SAP (acquiring SuccessFactors and […]

The KeyNote Alone Is Worth The Trip To InfluenceHR

  I’m so excited about the KeyNote presentation we’ve secured for InfluenceHR. Mark Organ is the person credited with creating marketing automation.  He was the founding CEO of Eloqua and disrupted the B2B market, putting the technology and the concepts we all manage to today on the map.  He has agreed to talk to us about […]

#hrwins Trend Report: HR Tech Innovators Target Middle Sized Businesses

One of the most interesting trends to unveil itself through this year’s #hrwins process has been the number of HR Technology companies that are now getting real traction for their solutions at companies with under 5,000 employees – or what is traditionally called the Small and Medium Business segment (SMB).  For the sake of this […]

2012 #hrwins HR Companies To Watch Vendor Report: Jobscience

  For some of us that have been in the Cloud Computing Revolution from its start in the 90s it’s easy to overlook the fact that this trend isn’t old news.  When you roll up the forecasts and market estimates for  the Cloud (here’s a really good roll up from Louis Columbus) you suddenly realize […]

2012 #hrwins HR Companies To Watch Vendor Report: RiseSmart

  Employee Transition.  Outplacement.  Reductions In Force Support.  Whatever you call it, it’s the part of the Talent Lifecycle that we don’t like to dwell on, however it’s something that has been on the rise through good times and bad.  The US Bureau of Labor Statistics (BLS)reported that since 1996 the number of layoffs of […]

2012 #hrwins HR Companies To Watch Vendor Report: SmashFly

Recruitment is Branding. Recruitment is Marketing. Recruitment is Sales…. and so it goes. This is a conversation that has been evolving for over 20 years. Of course there are nuances to Recruitment that differentiate it from corporate branding, marketing, or sales, but at its core the analogy has stood up to the test of time. […]

#hrwins 2012 HR Companies To Watch!

The results of the 2012 #hrwins program are in.   The first ever complete look at truly innovative HR Technology products across all categories. The program spanned 9 months, and consisted of comprehensive HR Technology briefings, where more than 120 vendors were evaluated on their solution’s innovation, the value their technology delivers to the Human […]

For Some HR Tech Vendors #hrtechconf Is Already A Measurable Success

Gone are the days where trade show results can only be measured in hindsight.  Social Media and other Marketing & Sales technologies have changed all of that. If your idea of pre-show #hrtechconf marketing is flooding email and twitter with “come meet us at  Booth #XXX to see the new, win a new, get a […]