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Archive | b2b

Clicking Through Your E-Book Doesn’t Mean They Want A Demo

The initial B2B sales conversation has changed. You implemented some fantastic content marketing. Your boutique agency is showing you incredible engagement metrics. You’re capturing fantastic insight on what they tell you are “marketing qualified leads” (MQLs). But, there’s a problem. You’re not getting to demo any faster. Your forecast isn’t getting bigger in proportion to your MQLs. […]