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When HR Technology Loses Focus

Developing a successful technology product is hard. One of the most difficult things along the way is balancing the pull from new, and possibly bigger customers, to extend your product in ways that distract you from your original brand promise to early customers. I see it again and again. Talent acquisition offers a good example – […]

#hrwins: Salesforce Just Made Things Really Interesting In The HCM Game

Salesforce.com has been toying with the HR technology market for four years via acquisitions, partnerships, and substantial investments (the most recent being the HUGE round for FinancialForce in April 2015). In 2011 I called Salesforce the possible dark horse for HCM.  Along the way I’ve chronicled Salesforce’s moves in HCM here. Now they’re here. In our […]

#hrwins Trend Update: Small and Medium Businesses Are Driving HR Technology Innovation

  I’ve been watching HR technology innovation get taken over by the requirements of the SMB since 2012. I was interviewed by Namely, an emerging HCM technology player, about why the SMB loves HR technology so much. You can read the article here. You’ll see that I talk about a perfect storm of macro tech […]

Platform or Point Solution?

Platform or point solution? It’s a dilemma shared by both those using HR technology and those creating it. For HR technology customers, the wrong decision can mean a terrible user experience, limited adoption, and myriad of issues related to that downstream in the business. For an HR technology vendor, the decision can make or break […]

Going Beyond the Employee Engagement Survey

  Traditional employee engagement measurement is broken. Measuring employee engagement via an annual survey is teeming with inefficiency. After understanding that your workforce is not engaged and identifying the issues that drove the low scores, most go on to work on the disparate HR processes to fix them in silos with any combination of people, process, and technology. Only to wrap […]

What is Engagement?

  The word engagement brings more questions to mind than answers. Especially to anyone that has technology as a foundational aspect of their position. We throw the word around in the market as though there’s a uniform definition. There isn’t. Is it: Engagement marketing? Content engagement? Social engagement? Sales engagement? Candidate engagement? Customer engagement? Product […]

It’s Time To Talk About Candidate Engagement

  I’m bullish on recruitment marketing. I called the category last year. The 2013 #HRWINS and 2014 #HRWINS were chock full of recruitment marketing vendors. I believe that recruiting, sourcing, talent attraction, and talent acquisition are all analogous in deep ways to B2C and B2B marketing concepts. The current crop of recruitment marketing vendors have […]

Clicking Through Your E-Book Doesn’t Mean They Want A Demo

The initial B2B sales conversation has changed. You implemented some fantastic content marketing. Your boutique agency is showing you incredible engagement metrics. You’re capturing fantastic insight on what they tell you are “marketing qualified leads” (MQLs). But, there’s a problem. You’re not getting to demo any faster. Your forecast isn’t getting bigger in proportion to your MQLs. […]

HR Tech Trend Brief: Recruitment Marketing Becomes A Category

The “recruiting is marketing and recruiting is sales” analogy has been made for decades.  While this has always been true from a process perspective enterprise level recruiting teams have been slow to adopt technology to support the marketing aspect in comparison to B2B marketing. The focus in recruiting and talent acquisition has been more on […]

HR Tech Trend Brief: Big Implications For HR As HR Tech Better Serves the SMB

There is a place where HR feels more like the business of getting work done and less like the compliance police.  That place is in companies with between 100 and 5000 employees.  The larger shops in what we call the Small to Medium Size Business (SMB) segment.  In this part of the SMB, HR’s existence is […]