As a technology vendor you have goals.
Revenue. Product. Customer Growth. Repeatable, sustainable processes. Funding. Profitability.
There’s a playbook. Any of us that have achieved these goals in the cloud computing world have one. I’m constantly looking at the worlds of B2B tech marketing and sales, and the world of HR technology. I keep my finger on the pulse of what’s working and what isn’t.
I understand your customer. Your buyer.
There might be a few pages in my playbook that are relevant for you as you launch your company or your product. Whether this is all new to you and I’m educating you on the market and the process, or whether you’re a pro and I’m giving you some fresh perspective, my goal is the same: Help you get there faster.
I work as an advisor with HR technology vendors having products that fit across the full employee lifecycle. I help them understand their product in the eyes of their customer. I give them advice on their product and product roadmap. I help them with their marketing and go-to-market strategies. Most vendors I work with are focused on building a revenue model to attract funding, reach profitability, or both.
I leverage my hands-on experience taking HR technology brands to market. I’ve built some of the biggest brands in the space. I also leverage my perspective as an analyst in the market and my early career foundation in talent acquisition, talent management, and HR.
My advisory work is normally with companies that are at stages from boot-strap, to pre-seed, seed, Series A, and pre Series B funding. When I work with larger firms, it’s on a project – normally focused on a market segment, particular product, or a business issue to solve.
I work with investors to help them evaluate HR technology vendors and products.
I’m always willing to talk to a vendor or investor and give them some insight on the market and trends.
Get in touch to find out how we can work together.