George LaRocque is recognized as one of the top influencers and thought leaders in the world of B2B Human Resources and workforce technology. Globally.  He has amassed more than 20 years in the field as a Recruiter, Talent Management professional, and HR practitioner, HR Technology executive, analyst and consultant.

bxw profile photo2George is available as an advisor for those firms who understand that marketing and sales success requires a deep knowledge of the HR Buyer and substantial go-to-market experience with HR tech products and services.  For a few select vendors per year, George delivers actionable insight, strategy, and plans, aligned with their strategic business goals, empowering them to drive better business results.

As an analyst  he is focused on the HR Technology space and involved in some of the most comprehensive and current research on trends impacting HR and HR Technology.

George speaks where people are passionate about the connections between technology, talent, and work.  George also founded, is conference chair of, and regularly speaks at InfluenceHR, the industry’s first ever marketing symposium focused on helping HR Technology and Service marketers be more effective in engaging with the HR Buyer.

Speaking on:

HR Technology Trends

Technology Vendor Selection

Workforce  Trends

The Job Market

B2B HR Tech Marketing

B2B Sales Trends