From The Blog

Clicking Through Your E-Book Doesn’t Mean They Want A Demo

The initial B2B sales conversation has changed. You implemented some fantastic content marketing. Your boutique agency is showing you incredible engagement metrics. You’re capturing fantastic insight on what they tell you are “marketing qualified leads” (MQLs). But, there’s a problem. You’re not getting to demo any faster. Your forecast isn’t getting bigger in proportion to your MQLs. […]

HR Tech Trend Brief: Big Implications For HR As HR Tech Better Serves the SMB

There is a place where HR feels more like the business of getting work done and less like the compliance police.  That place is in companies with between 100 and 5000 employees.  The larger shops in what we call the Small to Medium Size Business (SMB) segment.  In this part of the SMB, HR’s existence is […]

#hrwins Vendor Brief: Ceridian Reaps Benefits of Its Dayforce HCM Acquisition With A True HCM Platform In The Cloud

In late 2012, Ceridian made a bold move. The company announced that it would stop selling its existing HCM and payroll technology and moving 100 percent to the cloud via its newly acquired Dayforce HCM product. This is the kind of strategic move that is clearly the best thing for your customer and your business […]